We develop integrated digital strategies that will positively change your business and brand. Whether it’s aligning an ecosystem with brand architecture, correcting a technological investment, or utilizing digital innovatively to grow revenue and profit, we will deliver actionable plans and key creative built upon rigorous quantitative modeling.
Our expertise includes web, mobile, social media, paid media, content, SEO/SEM and product development for new platforms (e.g. eCommerce).
Our design and interaction teams are sensitized to the ‘Future Web’ and constantly adopt these techniques to support your needs. White-space is our friend and we use it to the max finding innovative ways to deploy screen real estate to address essential interface needs and chuck out the garbage. Our sites are blazing fast – well structured Style sheets, semantic & optimized code help make sure your customer isn’t waiting.
Your brand – the logo and design system – has two purposes. It tells anyone who comes into contact with you who you are and what you do. It also gives a sense of ‘how’ you do what you do and your personality as an organisation.
A great brand provides the foundation from which all acquisition and retention activity grows. It is the basic toolkit that provides everything you need to present yourselves to the outside world.
We design branding that’s clean, simple and effective – 90% of the worlds most recognised logos are made up of elegant, distinctive shapes and straightforward typefaces. We also ensure that anything we design for you works as well on a sign or a business card as it does on a website or mobile app.
Your website has a purpose. It could be to market your company, give access to information, sell products or provide a service that’s supported by subscription or advertising. It could even be a combination of these things.
Either way, it’s a tool that has to be brilliant at performing its job and you need to justify the money and time you’re spending on it through measurable results.
Every one of the websites we’ve designed has been created to match the unique requirements of each of our clients, using tried and tested principles of great online design. We put user experience, content discovery, usability and simplicity at the centre of everything we do, so you get a great looking, bespoke site that your visitors will want to use.
The technology of the web is evolving constantly, and how people access your content may evolve, but the underlying principles of marketing and usability don’t change. We’re upfront with clients about which trends and technologies we think will help, and which will mean a lot of money spent for little gain. We always design with SEO, Mobile access and even Bandwidth constraints in mind.
Your customers or visitors are going to be a varied bunch. How do you know which ones to target through which mechanism? Start-up or Enterprise, if you haven’t got a limitless budget you’re going to have to make some trade-offs and compromises.
We can help you identify your most important user groups and explore ways to talk to them individually via the website, email, PR and even offline. We can suggest ways of prioritising your product promotion month by month and create tactical campaigns that you can manage on your site and through email.
Email marketing, Search engines, affiliate marketing, online advertising and social networks. The choice for organisations wanting to spread the word online is becoming overwhelming.
We can take you through the pros and cons of each option, work out suitable levels of spend and help you put together an activity plan. We can then design and write the creative and even manage your campaigns if you need us to.
Search Engine Optimisation
Whilst the finer points of SEO can happily keep an entire dedicated agency in permanent employment, the basics are straightforward and simple to implement.
We design and build with SEO in mind as a matter of course, but we can also spend additional time writing or tweaking copy, ensuring links and images are correctly marked up and pages use suitable keywords. We’re also happy to take on the task of managing your site through Google Webmaster and help you set up and understand Google Analytics.
Usability and Functionality
What may seem obvious to a designer or developer can get completely missed by a user. We’ve worked with a number of larger clients helping them review how their site works and then creating alternatives and improvements to put into testing and implement on their sites.
For start-ups inventing all new interface models for functionality where there’s no precedent, we can rapidly create mock-ups and prototypes designed to make the unfamiliar familiar.